3 Criteria For Goals That Will Truly Motivate Your Team

I'm sure all of us are looking for ways to inspire our athletes to achieve their highest potential. And I'm sure all of us agree that goal setting is an integral part to any successful season. Based on his TEDtalk, "Why We Do What We Do" , Tony Robbins gives us a "map" to properly motivating our teams. First, we have to give each individual a role on the team. Then we have to find out how to meet their emotional needs. Finally, we give them the tools to make their team experience positive. Read on to find out how!

3 Things Coaches Should Understand in Order to Motivate Our Teams

Three questions. Robbins says that every decision we make (Will I go all out in practice? Will I try something new and risk looking bad until I master the skill?) Requires us to answer three questions. He calls them the Three Decisions of Destiny.

The first question is "What am I going to focus on?". Let's use "will I go all out in practice?" as our sample. We have to get our players to focus on how their effort will benefit their team and help the team get closer to accomplishing their goals. So rather than focusing on the pain that they feel in working hard, their attention is on doing their part for the team.

The second question is "What does it mean?". Going all out in practice means verbally supporting one's teams, giving complete physical effort, and being willing to do whatever they're asked by the coach.

The third and final question is "What am I going to do?". To make sure they go all out each practice, they will eat healthily, get plenty of sleep, and remain focused on their sport during practice times.

6 Human Needs.

We all are motivated by these six emotions / needs / beliefs … it's the coach's job to find out what button to push for each student-athlete.

The 1st need is certainty. There are some things that our players need to know without a doubt: For example, the coach is knowledgeable, fair, and caring.

The 2nd need is uncertainty. I know that sees to contradict the first, but I do not think it does. While some things should be set in stone, others like playing time and the starting lineup should not be certain … otherwise our starters will become complacent and the non-starters will be apathetic.

The 3rd need is critical significance. Our teams should have a compelling reason for coming to the gym every day … and it's our job to give it to them.

The 4th need is connection and love. We all want to feel like we belong to something special and that there are folks out there who care about us.

The 5th need is growth. If a player feels that they were not given the opportunity to get better (with skill, with leadership, with self-awareness), why come to practice every day?

The 6th need is the ability to contribute beyond ourselves. Whether it's team community service, sacrificing personal goals to help the team win a significant victory, or challenging your seniors to leave their mark on the team … we've got to give our players the ability to make a difference.

Becoming influential. So we're still using our sample question, "will I go all out in practice?", As the example for this goal setting technique. In this final step of the motivation process, we help our athletes create a positive situation for themselves. We should ask them what their target is … meaning what do they hope to accomplish by going all out in practice (respect from peers, etc.)? Next is to find out what their belief system is … will they stoop to gossiping and backbiting a team in order to get to "connection and love"? Finally, we have to find out what fuels each athlete. Robbins says that each of us has a dominant human need (certyty, critical significance, etc.) and the player's goal has to feed that need.

Check out the video if you get a chance and see if you can put your own sports spin on things … it's well worth the watch!

Web Branding – Make A Name For Yourself

There really are three different levels of marketing significance when it comes to your online business.

There are three different levels of strategy that result in three different sets of results.

1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.

2) Search Engine Optimization (SEO) – This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and describing of a high ranking.

3) Web Branding – This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.

In web branding the idea is to develop a confidence in your product and or service.

Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site?

Why is this true?

If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident you can and will deliver on your promises. These customers have seen your track record and they are satisfied you will do what you say you will do.

In times past there was greater brand loyalty for house cleaning products, food items, clothing and even vehicles. Branding of most products is becoming harder to do, but it's not impossible.

Web site owners who have taken the time to really understand the core of their business begin to gain a clear picture of how they can take the uniqueness of the business and leverage that special something into a means of branding their company online.

This is important because there are businesses that stop at advertising. Other businesses will add an impressive array of SEO strategies that will eventually get them noticed. While both of these are important strategies the miss the mark in defining the difference between online businesses that sells a product and THE online source for a product or service.

The end goal is to have customers view you as the only reputable seller of whatever product you specialize in.

There are many too many businesses that are content to simply sell a product without ever really making a name for themselves.

Is not it time you started taking steps to make a name for yourself?

Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

Affiliate Business – Yes Or No?

So you are trying to decide if you want to get into an affiliate business. There are so many options and you really have no clue. You are getting the emails everyday about making 1000s and millions of dollars and you just do not know what to do. You feel like you are being rolled in a million different directions and at the end of the day you are no closer but you have a heck of a headache.

Getting into an affiliate business does not have to be that confusing. I know as a newbie you want to make it happen but you are also scared about being scammed and left in the dark. I have been there and I know exactly how you are feeling. I made a lot of wrong moves before figuring out the right ones. However that does not mean you have to make wrong moves because you are coming in at a time where you can learn from other peoples mistakes.

In an affiliate business you need to find someone you can trust to help you. Ya, I know that sounds easier said than done but it really is possible. First thing you need to do is sit back and put some thought into what you want to do. Do you have the commitment to make an online affiliate business work? I do not care what anyone tells you. There is no sit back and watch the checks roll in. If that was the case we would all be doing it and we would all be rich.

If you are going to get serious about an affiliate business you need to treat it like a real business. You need to understand that it takes time, commitment, patience and a lot of hard work. You need to understand this is not something that comes over night. However the most important thing to know is that an affiliate business is probably the most rewarding out there. Done properly it is impossible to fail.